Tue 11 Jun, 2019

For the past three years, Nottingham UNESCO City of Literature have been part of Nottingham Trent University's Grads4Nottm scheme.

This innovative project pairs up local businesses with current students to give them a taste of vocational working, while the organisations they join benefit from the student's skills and knowledge. Last year our students helped design the marketing materials for our successful Lost Words For Notts campaign.

Over the next two weeks, two marketing students will support our Big City Reads campaign by creating social media content as well as building up engagement with the audience in order to show that reading is for everyone and anyone can get involved.

The project, involving Young City of Literature Ambassadors, will feature four especially selected books to describe how it is to live in 2019. The books will focus around contemporary social issues, which increases awareness amongst the young adults of Nottingham and helps them to understand such issues from a greater perspective. Each book highlights a different social issue and imparts compelling stories which allows young adults to learn and enjoy at the same time.

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Rom and Justyna, our two students.

In the buildup to the month-long event, students will takeover our Twitter, Facebook and Instagram accounts to create engaging posts using intriguing quotations from the selected books with the hashtag #bigcityreads. In addition, they will help with promoting the books by applying different marketing strategies. For example, designing a promotional campaign on Twitter through using the four books.

In the second part of the scheme, students will get practical and creative as they will deliver the books to secret locations around Nottingham city centre ready for the launch. To achieve this, they will do a photoshoot of each city spot without revealing its exact location. As marketing students, the internship will allow them to practice their marketing skills on a bigger scale and able to utilise them in the future.

Let the hunt begin!

#BigCityReads launches on the 1st of July 2019. Make sure to get involved through our website and social media. Keep an eye out on our Twitter page for some teasers and little surprises.

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